Learn how to freelance

In this module, you'll learn how to run a freelancing business in Sweden from an operational perspective. You will get an overview of the different operative components included in running a business, such as bookkeeping, reporting, contracts, and other administrative stuff.

Note. Upbeater.X can handle this for you so don’t worry about learning it all. However, it’s important that you have an understanding of how it works behind the scenes so that you are equipped with the knowledge needed to manage your own business in the future.

You'll learn:

• Different types of freelancing
• The administrative components
  included in operating a freelancing business
• Financial planning & bookkeeping basics
• Legal & contracting basics
• How to plan your time & get admin help

Speaker: Louise Becker
Louise is a curious minded individual with a passion for learning which has led her to hold various senior management positions within everything from sales, finance, product development, marketing, customer experience, market expansion, and business development. Her experience from helping freelancers with operations is what she's aiming to share in this module.

“I started out my career in finance where knowing your numbers and being in control of admin is key. Since then I have often worked “behind-the-scene" with business development and operations, and gained valuable learnings that I wish to pass on. Combined with the help from Upbeater.X, I hope to remove some of the confusion and obstacles of getting started, so that more people can start freelancing!

In this module, you'll learn how to identify your personal goals and set a plan to achieve them. You’ll get the tools needed to identify and set your freelancing goals (your vision) and to clarify your purpose (your why).

You’ll also get a hands on actionable roadmap to work on towards achieving your goals and dreams, all while building a sustainable freelancing business.

You'll learn

• Identifying your freelance vision & purpose
• Setting goals with your freelancing
• Creating an action plan
• Measuring your progress
• Evaluating and revising your work

Speaker: Josefine Asklöf 

Josefine has a background as a personal trainer and physiotherapist and a master's degree in health. She's always been interested in personal development and productivity, which was why she decided to start her journey as a high-performance coach and ”solopreneur”.

“I’m happy to share my experiences from my own personal journey with Upbeater.X Freelancers, and also to share my professional knowledge on the importance of working with your vision, goals, and action plan. I also aim to teach all listeners how to build a system for doing the right things in line with desired achievements.”

In this module, you'll learn how to create a strong personal brand that will help you position yourself in the market and stand out from the crowd.

You'll learn about what a personal brand is, how it's different from a company brand, and the pros and cons of having a personal brand. We'll explore how a personal brand can be a powerful tool to help you reach both your professional and personal goals, and you'll also get to work on your own personal brand.

You'll learn: 

• What personal branding is
• Why it's important
• What value it can add to your business
• How to start building your own personal brand
• How to make your personal brand relevant for your audience

Speaker: Joella Skoogh

Joella is an entrepreneur in marketing who has managed to build her own personal brand on social media as a freelancer, speaker, and coach. She now coaches other business owners and entrepreneurs in personal branding.

“I’m really passionate about encouraging other people to live their dream lives, so that's what I hope to be able to do in this module. I also aim to share my knowledge of how you can shape your freelance identity to stand out while still being your authentic self + attract the RIGHT clients to you!"

In this module, you'll learn how to finetune your offer so that it becomes attractive to your audience by identifying your value, your audience needs, and how you can strategically combine them to increase your revenue.

This ensures that you solve a real problem and helps you create an offer that provides real value. Once you’ve mastered this, you'll be able to reach the desirable "product-market fit", which is key to successfully growing your business. You’ll also get a better idea of how to price your offer right.

You'll learn: 

• Clarify your business objectives
• Identify your target audience
• Understand what you can offer and why it's attractive
• How to deliver real value
• Pricing your offer right

Speaker: Sebastian Jansson

Sebastian is a digital marketer with a love for food, his dogs, and digital strategy. He has been working as a freelancer for 4+ years and has a lot of experience working both in-house and out-house for some of the biggest brands in the Nordics.

“When I changed from being employed to being freelanced my life simply became better and I became happier. I want that for more people, why I want to share my story and my thoughts with Upbeater.X Freelancers. So in this talk, I hope to give listeners an understanding of what they can offer, how it relates to their audience, and how it solves real problems so that your offer is attractive enough to build a freelance career on.”

In this module, you'll learn how to make others aware of your existence and your offer by using content and techniques that will help you get noticed.

We approach the topic from a brand awareness perspective, where you will learn more about how to build a strong personal brand, and how to create awareness around it. You'll get a broader understanding of different tools, processes, tactics and strategies so that you can decide what is the best approach for your own freelance brand.

You'll learn: 

• The importance of creating awareness
• Setting a strategy for your brand
• Choosing a positioning
• Tools and tactics to generate awareness
• Different channels to use to reach your audience

Speaker: Anna Leijon

Anna is a self-employed freelancer, podcast host & entrepreneur. She has an engineering degree from KTH and has built a strong personal brand within the Swedish and Scandinavian freelancing, consulting, and tech scene, which has grown continuously and organically from when she quit her employment. Today she has the biggest self-employment, freelance, and tech blog in Scandinavia.

“I am passionate about spreading knowledge about self-employment and freelancing and the opportunities that are out there for talents (which many are not aware of). So in this module we'll look at the pros and cons of using different tools to market yourself so that after the lecture, you can make an informed decision on what solutions and tactics are right for you when it comes to building your own brand awareness going forward.”

In this module, you'll learn how to identify prospects, present your offer, negotiate, and make the prospect say yes.

In other words, we'll help you prepare to close the deal. You’ll be equipped with tools, creative ideas, inspiration, and tips to build up the courage to handle the negotiation process, and make sure that you don't miss out on opportunities to turn an interest into a yes.

You'll learn: 

• Prospecting and qualifying prospects
• Different ways to approach your prospects
• Creating an action plan for sales
• Guiding your prospect from interest to saying yes
• Negotiation do’s and don’ts

Speaker: Diana Svensson

Diana comes from a mixed background in sales, PR, journalism, and marketing and has worked with an impressive range of company- and personal brands in both Sweden and the US before she started her own business offering companies & brands help and services within media, marketing, and communication.

“I’m here to share the knowledge I wish someone would’ve shared with me when I was thinking about starting out, and also to inspire others by my personal stories, crazy memories, and all the do’s and don'ts that actually matter. More specifically, I’ll go over how to find clients and get them to say yes, as well as giving the listeners time for reflection, tools for creation, and the courage to actually close the deal!”

In this module, you'll learn how to set expectations, agree on how to collaborate, and ensure smooth project management, and client relationships.

In the ideal world, projects wouldn't need much hands-on management to be successful. However, in reality, most projects do. With any new collaboration it's therefore important to have a clear and aligned understanding of anything from each other's expectations, goals, preferred ways of collaborating down to planning, processes, and tools.

You'll learn: 

• Setting & aligning expectations (time, scope of work, price, etc.)
• Building & maintaining great client relationships
• How to “onboard” a new client
• How to manage projects
• How to track & manage your time

Speaker: Nella Lisserow

Nella is a passionate freelance coach and marketer with a background working as a marketer for a lot of companies such as Microsoft, SJ, PLAN, etc., before she decided to start freelancing in 2018. Since then, she's fully embraced and enjoyed the freelancing lifestyle, so much that she started coaching freelancers on everything from mindset, confidence, freelance hacks, winning clients, and setting the right expectations.

“I am SO passionate about helping more people discover the benefits of living as a freelancer. How to set up the right expectations with your clients, it's SO important, and also to listen to your gut feeling. This is what I'll talk about in this session as well as how to set the right expectations by talking about time management, delivery, check-ins, availability, and more.”

In this module, you'll learn one of the most important, yet overseen parts of your business - how to manage, motivate, and take care of yourself as a solopreneur. Because once you've started your business, the challenge of keeping it alive starts. And that's a challenge only YOU can take on.

Since YOU are your business, YOU are the most important part. It's therefore super important that you develop the ability to lead yourself, to be resourceful, to be curious, and to find sustainable ways to motivate and manage yourself.

You'll learn: 

• Self-leadership
• Self-motivation
• How to handle insecurities & self-doubts
• How to handle uncertainties
• How to work proactively towards a sustainable freelance career

Speaker: Mikaela Aare

Mikaela is a career design expert who calls herself a rebel. She started her business six years ago in a field where most people are employed - career counselors. Since then, Mikaela has built a digital ecosystem of courses, workshops, and a community from the ground up, and has learned a lot about entrepreneurship along the way. She's passionate about coaching, lecturing, and inspiring people on how to view career design in a different way.

“I love to see more and more people going their own way, and I love the idea of contributing to that journey. So you can expect an inspirational talk about how to motivate & coach yourself when embarking on a whole new journey. I will teach you how to be your own boss so your freelance journey, that’s just getting started, can be sustainable and fun.”