We are young, forward-thinking Marketers, Designers & Creators - passionate about helping impactful creativity & innovation succeed!
OUR MISSION
At Upbeater, our mission is to empower the people and teams driving innovation and creativity forward.
We partner with creative agencies, innovation programs, and innovation team to provide flexible, AI-human empowered marketing, branding, and design support so they can bring more ideas to life, faster and better.
Why? Because we’ve seen too many bold ideas stall — not from lack of vision, but from lack of bandwidth, resources, or the right support at the right time.
By stepping in as an extended creative team, we help our partners scale their impact, say yes to more opportunities, and turn potential into progress without the growing pains.
What we believe in
The next generation of talent & innovation
Making an impact for a better society
Delivering creative & experimental work
The power of teams & collaboration
Upbeater Agency
Our Agency offer a Team-for-Hire model, where the teams consist of a mix of creative, forward-thinking JR talent and SR professionals with a background in startups and innovation, working together to provide a one-in-all Marketing & Branding solution for startups and innovation projects throughout Europe.
Human-AI Managers
Our Human-AI Managers, Sales Sara and Marketing Maggie, offer businesses an automated way to grow. The hybrid Human-AI model combines AI efficiency and Human expertise, helping businesses with their social media posting, lead generation & cold outreach.
Founder Story
A New Kind of Creative Partner
In 2018, I started Upbeater with a mission to help promising talent and innovation thrive.
As someone who's been both a first-time entrepreneur and a new talent trying to break into the industry, I know how hard it is to get great ideas off the ground, especially when you’re short on the right support at the right time.
Over the years, we worked with countless startups and early-stage teams. But what we began to see was a bigger opportunity - to support the supporters.
Today, Upbeater acts as an extended creative team for agencies, innovation programs, and accelerators, helping them move faster, scale smarter, and bring even more ideas to life. Whether it's branding, design, or marketing support, we plug in where we're needed most so our partners can stay focused, flexible, and ahead of the curve.
Because when the teams driving creative innovation get the backup they need, great things happen at scale.
/Petra Sundell
Founder & CEO
Meet the Core Team
Petra Sundell
Founder & CEO
Anki Koivumaki
Commercial Director